The #IChooseLocal campaign, led by the Comparte Network together with social centers from various countries in Latin America and Spain, invites citizens to reflect on the power of our consumption choices and the importance of supporting local and nearby consumption.
Through a poster with a QR code and an animated video, the campaign seeks to raise awareness of how our daily choices influence neighborhood economies, the working conditions of producers, and the care of our environment.
The message is simple but powerful: every time we buy, we choose the world we want to live in.
When we opt for local businesses, we not only acquire a product or service, but also strengthen social ties, energize the local economy, and support more sustainable and humane forms of production.
Why is local consumption important?
Local and responsible consumption has a direct impact on our communities. Here are some reasons why choosing nearby products and services can make a difference:
- Strengthens the local economy
When we shop at neighborhood stores or from small producers, money circulates within the community. This generates employment and creates a multiplier effect that benefits families, entrepreneurs, and local economies. - Promotes fairer working conditions
Local consumption helps to make the work of small producers, merchants, and entrepreneurs linked to the social and solidarity economy more visible and valued. - Reinforces the social fabric of neighborhoods
Proximity commerce creates relationships of trust between neighbors, merchants, and producers, strengthening community life. - Reduces environmental impact
Local products usually travel shorter distances before reaching the consumer, which decreases transport emissions, packaging use, and carbon footprint. - Protects the culture and identity of territories
Choosing local also means supporting knowledge, crafts, and traditions that are part of each community’s identity.
An invitation to choose consciously
With the #IChooseLocal campaign, the Comparte Network invites reflection on something as everyday as making a purchase. Behind every product is a chain of decisions, people, and production models.
Choosing local is a simple action, but with great potential for social, economic, and environmental transformation.
Through initiatives like #IChooseLocal, the Comparte Network reaffirms its commitment to building fairer, more inclusive, and sustainable community economies.